Five-day jute exhibition begins in Ooty

As part of the World Environmental Day celebrations, a jute promotional exhibition was inaugurated in Ooty by the National Jute Board (NJB), a body set up by the ministry of textiles, on Wednesday. For the first time, the Board has organized an exhibition in Ooty.

The five-day jute exhibition will display lifestyle products made of jute. Around 15 jute entrepreneurs from states including Tamil Nadu, Kerala, Andhra Pradesh, and West Bengal will showcase their consumer products.

"The main objective of organizing the exhibition-cum-sale is to create awareness about eco-friendly products made from natural fiber," said T Ayyappan, market promotion officer, NJB. The exhibition was organized with the support of Small Industries Product Promotion Organization (SIPPO), a Madurai-based NGO, with the hope of encouraging jute entrepreneurs and SHGs in various marketing related activities and employment opportunities, Ayyappan said.

Nilgiris collector Archana Patnaik inaugurated the exhibition at the USSS hall, where jewelry, gift articles, consumer products, wall hangings, foot wear and floor coverings made of jute were on display.

P Jayaprakash, 30, a jute product manufacturer from Palladam, who has displayed his products including knee pads made of jute told TOI, "Ultimately, the earth is very important. We don't have any right to pollute the earth. Hence, I decided to do something eco-friendly for my livelihood, manufacturing jute products including trays, baskets, bags etc." The knee pad made of jute, a first of its kind and manufactured by him, is waiting patent registration. "Once the patent formalities are over, I will circulate the jute knee pads in the market," he said.

Ayyappan said the main advantage of jute is its eco-compatibility. It has been considered an ecologically sound fiber because of its inherent properties. Jute as a natural fiber is finding keener acceptance as an environment-friendly product since its contents are cellulose and lignin which are biodegradable.

Mainly grown in West Bengal and botanically known as 'Corcorus Capsolacier' or Corcorus Olitorius', jute holds bright prospects in the global trend of opting for natural products in various sectors.


Source : Times of India

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