In an attempt to reduce the growing number of road mishaps within the corporation limits, the civic body has decided to issue short video clips,highlighting the consequences of negligent and rash driving.
A compilation of eight such clips have been shot and officially released at the corporation head office in the city on Wednesday.
These short clips will be screened on behalf of the corporation in movie theatres and television sets installed at bus terminals and other public places to spread road safety awareness. The official copy of the CD was handed over to Mayor S M Velusamy in the presence of senior corporation officials.
According J Vellaiyan, the maker of the short video clips, the main focus of the compilation called 'Un Kaiyil Un Vaazhkei' (Your life is in your hands) is to ensure that motorists especially youth are careful while driving. The clips highlight common flaws in driving - like overspeeding, drunk driving and use of mobile phones while riding -- that lead to life-threatening mishaps.
"I lost my own brother in a road mishap near Ganapathy after a speeding truck knocked him off his two-wheeler. It occurred in 2007, but my family is yet to get over the loss. I want to ensure that no other family is forced to go through the pain of losing someone due to sheer carelessness on the road," said J Vellaiyan.
The video clips were shot and edited in about two weeks time. J Vellaiyan is also involved in mainstream movie making and has directed a feature film, Padagasalai.